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      SeiyaJapan blog

      The difference between SARX019(Old model) and SARX049(New model)

      The difference between SARX019(Old model) and SARX049(New model)

      The SARX049’s watch dial is even whiter than that of the old model(SARX019)
      The facade doesn’t really look any different. The dial is dual curved with anti- reflective coating crystal to make it easier to see. It feels even classier with its new sapphire crystal see-through back, deep blue color hands. The crown design was changed.

      These things are the same as SARW035(New) and SARW011(Old)




      My boss when I worked a TV commercial and film company

      My boss when I worked a TV commercial and film company

      Japanese office workers often go out with their coworkers for a drink at the end of the workday.

      It was the same when I worked as a production manager for a TV commercial and film company. I didn’t really care for it, though. I valued my free time more.

      One night, at one such drinking party, my boss caught a glimpse of my watch from under my suit, and complimented me by saying “That’s a nice watch you have there.”

      I suddenly saw that boss in a whole new light.

      Then , he allowed me to work on the Seiko wristwatch TV commercial and film production team as a part of the staff.

      The flow of time was compared to the Sumida River that flows through Tokyo. The catchphrase for those commercials was “Analog is the flow of time”.

      Time literally flew by for me as well when I was working on those projects.

      For me, they are my fondest memories from working for that TV commercial and film production company.

      I can’t seem to find that commercial anymore. 

      This is a commercial that I was in charge of when I was young.
      It brings back a lot of memories.


      The reason I started exporting Japanese wristwatches 

      The reason I started exporting Japanese wristwatches 

      The average Japanese person started using the internet towards the end of the 1990's. I figured I would use the internet to enjoy talking to people from abroad.
      On the internet, there are places known as "forums", where people from all over the world with the same interests can exchange information in English.
      One of those such forums was a place to talk about Japanese wristwatches, or the "Japanese Watch Forum. (It no longer exists).  
      There were few participants on the "Japanese Watch Forum" at the time, but they were all kind to me even with my limited English. 
      Since I live in Japan and was able to read Japanese information, I had more information on "Japanese wristwatches# than the other participants. 
      When I distributed that information in English, it made the participants from abroad very happy.  
      At that particular time, Japanese wristwatch makers didn't distribute much information in English,  so my information had value. 
       Because of that, I started selling Japanese wristwatches on the American auction site, eBay. 

      The same model as the SEIKO watch that I sold on ebay.com first.

      Not many Japanese people used the American eBay site at the time, and since I was in the minority that did, I made a lot of friends. Those people introduced their friends to me, which expanded my network.
      Since PayPal wasn't around at the time, whenever I sold a wristwatch on the American eBay site, I  took US$ Bank money order as payment. It took more than a month, and cost $50 USD in fees in order to exchange them
      For more than 10 years, I was able to export Japanese watches like that,  but the one that stands out the clearest in my memory is Seiko's 4S15 Military product. 
      They were already out of production when I started handling them, so they were difficult to get a hold of. 
      However, it was an extremely popular wristwatch overseas. 
      I was an engineer in an IT related field, but I went to several private shops and pawnshops all over the city on my way home from work and on Sundays, in order to get my hands on new 4S15 Military watches. It made my overseas contacts really happy when I sold them the watches. 

      Seiko SUS automatic 4S15 Movement (28800)

      One of them asked me, ""Why don't you open an online shop?" So I figured "Why not?", and went for it. 
      This net shop job kept me really busy, so I stopped working in the IT field.  
      And this is where I am at now.
      Seiya Kobayashi

      My dad bought me a digital wristwatch when I entered high school.

      My dad bought me a digital wristwatch when I entered high school.

      My dad bought me a digital wristwatch when I entered high school.

      I remember it making me feel really happy.

      The first time I scratched it, it really bothered me, and I got a little depressed by the scratch.


      That chronograph on that watch was accurate to 1/100 of a second.

      I played with it by stopping the stopwatch at exactly 5'00"; it made a great pasta timer.

      I didn't really use it for anything else aside from that, but the chronograph was exciting to me just by doing that.

      It was by my side through university exams, employment exams, dates with girls, but I ended up losing it one day.

      I found another one on Yahoo auction the other day. It cost less than $10 USD including shipping. The light doesn't work, but everything else works without issue.

      It was a bittersweet reunion.


      SEIKO EPSON will be released "Trume", the 1st Epson brand watches. (The end of Sep/2017)

      SEIKO EPSON will be released "Trume", the 1st Epson brand watches. (The end of Sep/2017)

      SEIKO EPSON, Co. was the current OEM up until now,and made the that sells the Seiko brand name watch for the SEIKO WATCH company.

      In other words, even though they have the name SEIKO on it, there are many watches that were actually produced by SEIKO EPSON, Co.
      Astron, Grand Seiko Quartz, Springdrive....

      Now, SEIKO EPSON is, for the first time, producing watches under its own company name.

      This new brand is called "Trume".
      Trume means "True" + "me"
      • GPS, 
      • Barometer,
      • Altimeter,
      • Compass, 
      = Through a device, "Extended sensor" =
      • Ultraviolet index
      • Temperature
      • Pedometer
      • Calorie consumption. 

      Prices range from 240,000-280,000 yen ($2,150-$2,500 USD).

      SEIKO EPSON, Co. has accumulated all of the latest technologies from producing SEIKO brand watches.
      So they made the new "Trume" brand that utilizes all of those technologies.

      SEIKO EPSON didn't inform its affiliate company, SEIKO WATCH, Co., that they would be selling their own brand of watches.

      SEIKO WATCH, Co. thinks it is good for SEIKO EPSON, Co. to challenge creating its own business, and is keeping an eye on them.

      Trume Website