A cheap watch like this is referred to as “Che-Casi”, (short for Cheap Casio) in Japan.
It is popular among young people.
Not only is it affordable, it also comes with lots of features.
Also, it has a battery life of 7 years. That is amazing.
In addition, it even surprisingly has its own Wikipedia article.
It is not that big of a deal, but you can check out the details here.
The other day, I bought a magazine for 980 yen, and this watch came with it.
980 yen for the magazine and watch is the same price as this watch.
Speaking of which, do watches ever get given as a bonus with magazines outside of Japan?