At first Grand Seiko was produced with a very simple design .
It was made to target the middle aged or more people.
Recently Grand Seiko design concept is changing a little bit, for the younger generation.
Here in Japan, 20% of the Grand Seiko sales was bought by young men in their 20s.
- Buy it by himself, Gift of employment, Gift of Marriage....etc
The new younger design for the Grand Seiko watch is added. (Crown guard, red GS mark, red point second hand....)
However, I still love the old design of the Grand Seiko watches like.....SBGR051, SBGW031...